Farm-Direct

Our Proper New Season Lamb is here  - Tender & Flavoursome

Lamb is now the only widely farmed animal where consumption remains seasonal in Britain - and the reason for it is both interesting and straightforward. 


Ovulation in ewes is naturally prompted by the shortened days of autumn, so that the birth of lambs, whose gestation period is five months, coincides with the first fresh grass of spring.

But New Season lamb is eaten at not less than four months old - so how do we manage to eat "New Season" lamb for Easter? 


The answer is for that the Easter New Season lamb ewes are tricked with artificial techniques into breeding earlier in the year, and giving birth in the winter. The newborn lambs are then given concentrated feed, rather than grass, to ensure that they are ready for eating by Easter.


And why? Because the perception is that us consumers would like to be able to both see the new season lambs in the field, AND then eat new season lamb at the same time, even though a good 15 seconds of logical thinking would make us realise that this is not possible. But in search of a way to "have our cake and eat it", so we have worked a way out to trick nature.


We think that is a bit sad - especially when it comes at the expense of taste, and naturally we are very happy that Nicola & Toby at Beatbush feel the same way and will not compromise with the timings of their flock's natural breeding patterns.


So go ahead and enjoy truly New Season Lamb....!!!